If you have a business that is trying to build a list of contacts, but you’re not sure how to go about it, you can rent email lists from lists brokers. The question is, will it be worth it? Here’s a closer look at your options, and some things to consider when deciding whether or not to rent email lists from a list broker.

Bounce Rate – Is the bounce rate on the emails being requested of fair, or above? This is important because, if it’s below standard, potential customers may view your site as annoying or intimidating. It will cost you sales, and your reputation could take a hit in the online community. When it comes to marketing , a low bounce rate is like having a non-existing customer at your door. When someone lands on your site, they usually stay and explore what you have to offer.

Open Rate – Is the overall open rate on your email lists rental rates similar or more expensive than purchasing your own lists? List rentals are often fairly cheap, but you want to make sure you are getting the most for your money. You want to rent from a reputable company, with a strong track record of professionalism. It will also be better for you to choose a company offering a large variety of lists and lead quality over one who offers one type, such as a high volume list of buyers.

Share This Episode – Did you see what was said at the end of this episode? Someone mentioned that sometimes it’s good to rent from a list broker. They say that sometimes it’s better to pay less and get more, rather than pay more and get nothing. Now you know why it would be good to share this episode on Facebook, twitter, and other places.

Bounce Rate – Does your online marketing company offer a low bounce rate? When people come to your site, what is the bounce rate? You need to know how your visitors are leaving your page so that you can make changes to your website and email lists for those visitors who are most likely to turn into paying customers. The more successful your online marketing campaign, the lower your open rate and bounce rate should be.

Get Access to All of Your Customer’s Lists – If you are renting lists, you should be able to get access to all customer information. Look for a list owner that will give you access to all customer information. Sometimes a list owner will charge you a fee to get access to their customer information, but that shouldn’t be the case all the time. You should always have the option to get access to your own lists for marketing purposes.

Provide an incentive for visitors to sign up – If a visitor comes to your website and doesn’t sign up for your email lists, they aren’t going to return. This is the very best option for online businesses because it costs nothing for them to sign up. In fact, if you want to charge a fee, make sure you explain to your visitors that this is just one way that they can get access to your products and services. Otherwise, they won’t care.

In the final analysis, you need to decide between renting email lists for social media marketing or buying an entire list of email addresses. The choice is yours. Do your research and determine which method works best for your business. I hope you’ll be happy with your decision and that you make the right one.