Why rent email lists? It is the fastest way to create a substantial list of leads for your business or for your charity. Here’s why:

When you rent email lists, you do not own the list but you get access to it. It is owned by someone else who has paid for it. So, even if you contact an opt-in email address owner directly or negotiate directly with an email marketing company, here are several questions to ask which will save you money on your next campaign:

Does the company charge a subscription fee? You can find companies that offer subscriptions at affordable prices through online research. Before you commit to a campaign, be sure to read about the costs of renting lists from each company and compare them. For most companies, a one-time set up and registration for an account is less than the cost of renting email lists from an established provider.

Is the company compatible with all kinds of marketing strategies? Before you rent email lists, have your account set up with one or more reputable email service providers so you have an easier time finding addresses for your future marketing campaigns. There are many different email service providers and finding the right one requires time and effort.

Are the emails sent through a toll free phone number or website? Phone numbers and websites are great for collecting names and addresses. If you have already built up your opt-in email lists, be sure to build another list through phone support shows. Many companies have toll free phone numbers where you can collect names and addresses from customers.

Are the email addresses collected from the United States, United Kingdom or Australia? List rental companies sometimes collect addresses from countries other than the United States, United Kingdom or Australia. In some cases, people sign up with the email marketing campaigns but do not intend to make use of the offers. Such people should include their phone number and website addresses so that you can contact them later. Just be sure to avoid collecting email addresses from countries that do not practice email marketing.

Do the lists come with guaranteed inclusion of names and email addresses? If the customer has signed up through your website, it is unlikely that he will forget his name or email address later when you send him an occasional reminder regarding the subscription. However, email marketing companies may occasionally offer a guaranteed mailing list update, which implies that the customer’s mailing list has been updated.

How many hours ago is the email address database current? A database that is current is essential because new customers often sign up after hours or only a few hours ago. Hence, if the database is outdated, it may cause inaccurate calculations when the data for the previous month and the current month are entered into the system. Also, it may not be possible to match up the name of the person signing up with his actual email address. Hence, it is important to ensure that the current mailing list is up-to-date. Some lists also allow the customer to sign up anytime, while some restrict the time frame by which the customer can sign up.

Are there other factors affecting the delivery of the messages from the email address database? It is possible for some databases to suffer from delays in delivery, mostly due to network delays and other such circumstances. This problem can greatly affect the number of messages that are delivered from the database per day. However, there are certain ways which can be used to improve the deliverability of the databases. For instance, some web masters opt to rent email lists which are not hosted on the servers of the sending company, so that their delivery can be guaranteed.

How much is the price of the email list rental? Usually, web masters rent the lists for a specific period of time. They can usually choose to renew the subscription for the same period at a fixed price. Web masters can also negotiate with the sending company about the terms and conditions of the rent, including the delivery timeframe. However, it is advisable to discuss these issues with a professional consultant, before finalizing the contract.

The advantages of renting email lists are manifold. The biggest advantage is that a web master gets all the email addresses of his target audience for a specific period of time, at very reasonable rates. Furthermore, web masters can make use of the multiple email marketing techniques on the basis of the multiple email addresses.