Franklin Hsu posted an update 6 months, 3 weeks ago
Email list rental is a method in which you agree to rent out your email list to a third party such as a marketing or advertising agency. They will then place an order for your emails from their database of subscribers. This enables them to then send you highly targeted marketing emails at a substantially lower price than you would normally be able to by yourself. But how do you get this lower rate? There are a few things you can do to make sure you get it for minimal effort.
Do some research into the company who is going to rent the emails for you. Look online and see what the reviews are saying about the company. Are they getting good feedback that helps justify the price of the emails? Do they have a really high response rate from their customers? These are just some of the questions you should be asking before signing up for any email lists.
Make sure the company who is renting the list has your interests in mind. It’s easy for marketing agencies to sell you a product that appeals to you on the surface but that doesn’t necessarily mean it’s going to be the best marketing tool for you. It might make some sense to sign up for a wider range of products if you already sell other items through other channels. But don’t fall into the trap of just signing up for any kind of marketing software. Research the market and only buy marketing software that’s designed for your niche market and is highly recommended by experts.
Make sure the company you’re renting from has a good reputation within the industry. A good agency will be listed with the Better Business Bureau. They will have positive feedback from both customers and other professionals within the industry. If the agency you’re renting from is a well respected broker, it’s unlikely they’ll be a bad experience for you. When renting a consumer list, a good broker will always contact you within 24 hours or so to discuss what’s happening with their client’s business.
The open rates a broker charges you are another important consideration when renting an email list. Most often you’ll be charged per thousand or monthly, but be sure to find out the open rates of the particular product or service you want to rent. Some brokers will charge higher rates than others simply because their subscribers have more potential to buy from them. When renting from a reputable broker, you can be confident you’ll always get your full fair market price for your subscription.
Another thing to consider when renting from someone else is what type of subscribers will end up receiving those emails. There are many anti-spam devices now that can help protect you from receiving junk emails. Be sure to check the open rates of your account to see if you can afford to protect yourself from unwanted spam, and if you don’t already have the right anti-spam software in place then purchase one as soon as possible. This can keep you from wasting money paying for a membership that won’t give you any benefits.
Finally, before you rent from anyone it’s always a good idea to check their reputation with the Better Business Bureau. You can also do a quick search on Google to see if anyone has filed a complaint against them for whatever reason. The bottom line is that if someone doesn’t have a reputation as a reliable landlord or broker, it’s better safe than sorry when it comes to renting from them. It’s better to deal with someone who has a good reputation than one who has a poor one, and no matter what your needs are when renting from a consumer list, the right broker and landlord can make all the difference.
Overall, email marketing is a great way to grow your business, especially if you already have a website and can send out press releases or write content to promote your company. However, there are a few things you need to be aware of in order to avoid the common pitfalls that many people fall into when renting from a third party. First, you need to make sure that they offer a full money back guarantee, which means that if for some reason you aren’t satisfied with the service you receive you can simply get a refund. Second, always read through the terms and conditions in detail so that you know exactly what you’re agreeing to. Lastly, protect yourself from scam by checking with the BBB and other consumer based watchdog groups.