Franklin Hsu posted an update 1 year, 11 months ago
In short, email list renting means to pay a third-party an agreed sum on a regular basis, generally once a month, to utilize their email list for one email campaign. Of course email list renting can range widely with some only willing to send out more than a few emails a month. It is also possible to find others who will only rent the list to send out three or four email blasts. For the record, the rental fee charged is not the same in each instance and is based on factors such as the frequency of the emails and the number of email recipients. The idea is to rent the email list as opposed to buying the email list, although some web hosts are known to buy lists and re-distribute them to other subscribers once they have rented it.
One aspect to bear in mind when doing email list rental is to ensure that you do not violate the terms and conditions agreed to when purchasing the lists in the first place. Some web hosts will attempt to sell you lists that are outdated, which is only going to lead to your failure to make sales. Most importantly, consider the costs involved. While there are a variety of lists to choose from, the cost can be quite prohibitive for some. You would not want to spend time and money renting email lists only to have to go back to the host and incur more costs.
Another thing to consider is the level of security when using the services of email list brokers. A good broker will provide the added assurance of encrypted data transfer and other online security measures. However, there are others who are not so scrupulous and the levels of security provided might be minimal. For this reason, it is advisable to thoroughly check the security levels before agreeing to rent email lists from email list brokers. This is the best way to avoid incurring any liabilities.
The next thing that you need to know is that email list management is a much more involved process when it comes to using offline direct marketing channels. The advantages of these methods are that they provide a much better return on investment than traditional internet advertising and the time taken is much less. The disadvantage of offline direct marketing is that the results are not immediate. They are not even sure if the action caused by the advert is going to be a success until after it has been in place for a while. In addition to this, the ROI is much more difficult to achieve as the person has to wait for results over a period of time before seeing the true benefits.
In comparison, one email list renting company offers guaranteed results for a longer period of time. It takes into account the fact that the person who contacted you first is not likely to forget about you. Therefore, one email list renting company may be able to attract a lot more leads than another one. This allows the renting company to control the marketing campaign and ensure that results will become evident in a much sooner period. It also allows the company to make changes to the campaign without having to engage the services of a consultant.
Another advantage of email list rental is that you don’t have to maintain a large number of lists yourself. If you decided to go down the route of online direct marketing , it would be necessary for you to constantly look for potential customers. With an email list rental, you only have to make the necessary updates to the lists. You also save on the cost incurred from maintaining a number of different lists.
There are a few things that you need to keep in mind when you are thinking of renting email lists. One important thing is that you should only deal with a reputed email list broker. You can do some research in the internet to determine the credibility of the broker and you should always opt for a list broker that is recommended by professionals or recommended by people in your sphere of influence. Ensure that you get a valid credit card number before you proceed with the renting process. Make sure that you clarify the terms and conditions along with the deposit and the terms and conditions associated with the email list rental clearly with the broker.
It is also important that you do not invest too much money in these email list rentals. The minimum you should invest is about $20 per month. If you do not want to have your own contact list then you should consider investing in one or two wholesale drop shippers. You should be able to get a fair bargain from the drop shipper as they usually have tie ups and partner deals with various companies which mean that they will be able to get a higher price for the product. Apart from this, you can also consider renting your contacts from a wholesale directory. However, if you are looking to start your own business, then it is advisable that you first create your own email list.