Franklin Hsu posted an update 3 months, 3 weeks ago
The use of email to market has now grown exponentially, resulting in some pretty incredible rent an email list opportunities. In an online world where email is an almost-ubiquitous means of communication, advertising on it is an effective and cost-effective way of getting your message out. In addition to being fast and easy, email marketing is also cheap. This is due both to the fact that there are many people who have email addresses, and also the fact that the majority of companies offering email marketing services are free. This means that anyone can sign up and start marketing their products and services to a large number of prospective customers.
The problem with renting email lists though is that the longer you let your subscribers pass into’retention’ the more money you will end up losing. If you can never actually get these people to part with their email addresses then how do you expect them to make a purchase from you? In most cases they will never ever actually purchase anything from you unless you offer them something extra – such as information about a free gift or special deal that they cannot get anywhere else. Unless you set yourself up with a system whereby you can contact them and entice them into giving you their email addresses, then it is unlikely that you will ever make any kind of serious money from your rent to buy e-mail marketing.
Renting an email marketing list however, is actually very easy to do. All you need to do is get hold of a reputable company that offers a variety of different marketing options. These options include; buying qualified leads, promoting affiliate products, creating your own products and promoting your own services. It is also possible to rent roi, which is basically the value of a person’s marketing efforts that can be reassessed against the cost of renting the same leads for an extended period of time.
The standard range of rent to buy costs is between three and ten dollars per thousand impressions. By using the value of your own personal brand, you can calculate this figure based on your brand’s recent performance in the marketplace. You can also calculate the cost of renting roi by taking into account the cost of your own advertising, and the ROI you would achieve if you sold the same number of leads directly. The more people who rent from you, the more you stand to make from renting to them. This is why it makes sense to focus your efforts on attracting quality tenants rather than trying to sell everyone that comes onto your website.
You can rent an email list effectively and efficiently by using a list broker. A list broker is an experienced professional who understands how the complex world of online business operates. You don’t need to have an extensive knowledge of the internet industry to work with a list broker; instead it is imperative that you work with a broker who is highly proficient and well versed in the field of rent to buy marketing . Using a list rental broker will give you access to thousands of potential buyers. You will be able to reach potential customers in every region of the country.
Using good email marketing practice when you are renting from a list also ensures that your company remains credible in the eyes of potential subscribers. Many people are turned off by the idea of buying advertising space. They feel that they are not good enough to warrant paying for space on a website. In reality, buying advertising space is a good way of creating brand awareness and ensuring that your company remains distinct.
When you are renting from a list, it is imperative that you ensure excellent deliverability of messages. High open rates are a sign of poor performance on the part of a website. If you want to ensure that your subscribers are able to open and read messages from your company, you need to ensure that your subscription system provides the ability to set the open rates that your subscribers can afford to pay for. This can be done by selecting subcriptions that have reasonable open rates. If you select subcriptions that have high open rates based on their conversion rates, you may find that you are not able to gain the revenue you had hoped to receive from your efforts.
High bounce rates are another problem with most rented email lists. Bounce rates are the percentage of emails that are opened and not acted upon. If you only get a few percent of your emails opened, you are not going to make much money from those few emails. In order to make serious money with those few emails, you need to ensure that your subscriber base always has room to receive more emails from you. The best way to do this is to increase the size of your subscriber base each month.