• Rahbek McDougall posted an update 2 years ago

    There is a huge difference between list rental and email list buying. When it comes to email advertising and marketing you receive the leads, and this is totally bad. Not to mention the negative PR you’ll receive if you send out unsolicited spam. So why do so many affiliates continue to buy lists when they offer much more?

    The main problem with email list rental is the leads you are going to receive. This is because so many people opt-in to these lists. As a result, these emails will only have people’s names as of now, which is useless. You need to generate quality leads, not just names. With email marketing company, you can easily target people based on their interests.

    You should also take into consideration that when you are doing an email list rental, you are dealing with a real person. A real person who is interested in your products and services. An email list rental broker doesn’t give you access to any of this information. You don’t have access to their client list. And that’s not what you want when you’re doing direct response marketing.

    You also don’t have control over how these customers feel about what you’re sending them. By renting email lists, it’s like renting a billboard for an event you’re sponsoring. You won’t be able to control what’s on there. With a personal relationship with your subscribers, you will have a much higher chance of turning those leads into loyal customers.

    Now let me get to another point that’s often overlooked about email list rental. When you rent email lists, you aren’t really eliminating any potential customers. All you’re doing is renting a list from a company that sells these types of lists. They make money from the people who buy the lists they rent. And the lists you rent are from companies who make a living renting email lists. So instead of doing direct response marketing, which only gets a response from a few, you’re renting email lists from a company who makes millions of dollars each and every year renting their lists.

    This isn’t to say that direct response marketing won’t work. In fact, if you work really hard at promoting your business, it can work. The problem with that type of email list rental is that the response rates can be incredibly high. A single email can bring a customer back five or more times! That’s not something you want to experience. This is where the internet comes in handy.

    With internet marketing, you can reach potential customers ten or more times faster than with a list rental. Because the internet offers such a wide array of people, there are literally hundreds of ways to get your information in front of thousands of people instantly. That kind of reach makes email list rental’s success all but impossible.

    To be successful in an email list rental, you need to hire a reputable email list broker. These guys work on commission, so you won’t pay them a dime for helping you market your business. They will have a list of qualified leads, which they help promote to. Once the leads get onto your landing page and into your lead capture page, your sales will skyrocket. So when you’re considering whether or not to use an email list rental to grow your business, remember that the cost to reach potential new customers is almost infinitely higher than the cost to keep existing customers satisfied with your services.

    Another important factor to consider is that email lists aren’t cheap. Many professional businesses have spent thousands of dollars on buying up massive email lists. While some internet marketing methods do cost almost nothing, most of the time your marketing campaign will be spread out amongst a large number of expensive email lists. If you want to save money, opt to pay a minimal fee to sign up for a professional list rather than sign up for dozens of cheap lists.

    Finally, buying email list rental lists is not really necessary. In the age of social networking, people already have all of their social networking e-mail addresses. That fact alone makes buying lists from a professional broker unnecessary, because you can easily build up your own list with free or inexpensive methods. There are tons of ways to build up your customer base, so don’t waste your time by paying the price to rent a list.

    These are just a few points to think about when it comes to buying lists. Email marketing is a powerful tool, but like all tools, it only works when used. You can have an amazing list building campaign without having to buy lists. You can start building your list in minutes for very little money. However, you have to be consistent and make sure that your messages are consistently delivered. Without constant e-mail marketing, you won’t see the kind of success that you’re looking for.