What is it about email list renting that makes so many people keen to do it? In a word, it’s cost efficiency. Renting an email list allows you to only pay a third party a agreed sum to use their email list for one email campaign.

Of course email list renting can also vary widely with some agreeing to deliver more than one email to a subscriber. The actual costs of email lists depend on what the company you hire is going to charge you, and how many email lists they plan to create. Also the price can change with the number of email lists you require. And of course, the larger the number of lists the more it will cost you. In general though, email list renting is very cost effective.

However, there are downsides to email list renting too. It is extremely easy to steer clear of reputable companies by signing up for free trial offers, or by getting your email lists from spam emails. Some unscrupulous people even manage to get a large number of email addresses from such sources. So be careful about who you subscribe to and what you opt to give them as a gift.

But having said that, email list renting has been used in the past by many companies to save on advertising space, and to offer their existing customers special offers. This has been particularly true of late with email newsletters as they have proved to be very popular indeed. If you can spot a company that offers email newsletters as part of a membership scheme you can seriously benefit by paying a monthly fee to access their email newsletters and special offers.

You can also use the same strategy with your online businesses if you want to make money by giving your subscribers digital products. It makes more sense to offer a digital product for a one time fee rather than charging for every new subscriber you sign up. As soon as you have an email list that you can nurture and promote to get email addresses, then you should consider selling items to them. For example, if you own a blog that promotes digital products like eBooks and software, then you could sign up to become a digital product owner. Then you could email subscribers with a link to the digital product you have created.

Now what if you are not an expert at creating such products? Then how do you promote such a product so that you can start building an email list? Well, you should consider hiring an expert marketer who will help you promote the product by creating a squeeze page, and by helping you write copy for your email list.

But what if you do not have this person working for you? You will still be able to make some good profit through the Internet if you rent an autoresponder. Autoresponders work like auto responders, only they respond to customers in a pre-written form. The customer does not have to hit the submit button or anything complicated like that. All the customer has to do is to enter their name and email address and the autoresponder will send them out a preset list of emails that they should definitely read and take note of, and this could really give you some instant traffic.

In conclusion, there are many ways to make money through the Internet and one of the best ways is to build an email list that you can use to promote products and even pay for advertising. However, you may find that it is much easier to simply rent an autoresponder and a landing page to start building your own email marketing campaign. Once you have your own email address, and you set up a landing page that will get people to subscribe to your email list. You will notice a huge difference in your business as well as the profits.