Creative Impact Agency (REDACTED) was honored for Outstanding Achievement in the Reality TV Business (TV & Digital). It was also rewarded for Best Use of Online Media (advertising, PR & Media) in the same prestigious award. The acknowledgment by the Reality TV Awards jury is an astounding feat for CIA, but also for Jason Kincaid (formerly of The Social Network and Now with Gold.) Kincaid presented the winning concept for The Report to Amazon Studios president and CEO Neil Leone.

Kincaid shared the idea for his social media marketing campaign during his visit to the studios. He was thrilled that Amazon purchased the project because it fit in with their own mission to create “the television experience of a lifetime.” According to Jason, “We’re creating a television experience that people will be talking about for years to come.”

When The Report was first launched, there were mixed reviews. Some customers were not sold on the notion that a social media campaign could produce such a popular sensation. However, those who embraced the campaign did so because it offered something truly unique and a fresh take on the television advertising formula. It also provided a much-needed dose of creative thinking when it came to the execution of the campaign. For instance, Kincaid and his creative team approached the challenge of creating a viral campaign from the perspective of social media marketing.

“We knew going in that the key to any successful campaign is to approach it from a social media lens,” says Kincaid. “A social media lens is really just the beginning. Once we hit the button that said let’s go viral, we literally set out to spread the love of our campaign.” To get that done, it takes teamwork.

According to Kincaid, creating a successful social media marketing campaign takes an imaginative mindset. “We have found, over time, that our best moments are actually created while we’re sitting at home.” Kincaid continued, “We have experienced moments when, as agencies, we have completely outworked ourselves. “We have gotten comfortable in our own heads and creatively clicked on creative shots. In those moments, we found a new light and a fresh opportunity to execute our ideas. When that happens, it’s great!”

Creative impact agency agencies have a special set of skills and talents that allow them to create a buzz when it comes to campaigns. They need to have a strong marketing plan in place that includes not only a compelling call to action but also an evaluation of each step of the campaign. For example, an impact agency may find a client has an interesting video that they would like to launch but feel their budget only allows for a few creative options. If they feel they can’t adequately execute the video or are missing key steps, it could be a good idea to bring in an outside agency.

The most important factor when choosing an artistic agency is finding one with creative flair and imagination. Many talented creative impact agencies have won awards, built reputations and obtained millions of fans. It’s important to find an agency that is creative and flexible. The entire concept of a social marketing campaign begins with what the creative team can do within the budget constraints of the client. Having an experienced and creative team in place that can help guide the client through each step ensures success.

A creative impact agency can make a world of difference for an artistic client. The impact of the campaign depends greatly on what the creative team does and how they do it. They must be able to work within the budget framework of the client and produce a visually captivating experience for them as well. Not every client is suited for the arts, but if an artist wants his or her art to make a big impact and be known, the agency can provide that foundation. Whether it’s a nationwide campaign or a local campaign, the impact of the campaign will depend largely on the talent of the creative team and the way they do their jobs.