There are marketing of renting an email list for your business. In fact it’s faster and easier than purchasing your own list. As well as being much cheaper in the long run. However there are disadvantages as well.

List Rental – Is it right for you? In brief, renting an email list basically means to purchase a list from a third party then to utilise their contact information for one email blast to your prospective customers. Of course email list renting can range greatly with some agreeing to deliver more than one email to a customer. So check that the service you choose is ideal for your business, and remember one thing.

Who’s involved? – This is important when you’re considering email list renting services. It’s generally thought that if you are a small business then it is a good idea to rent out one email list at a time. However some larger companies will be better served by purchasing their email lists, this is because they are better at tracking sales, and maintaining contact with their customers.

Who should be involved? – Again this comes back to you and your business, make sure that you look at the quality of the people that are offering the email list renting service. Remember one thing: the person who is arranging the contact list, whether it be a company or an individual, should be someone you have established a good relationship with.

What is included? – Obviously when you rent email lists from email list brokers you will be charged a fee. Most will also provide you with the contacts themselves, meaning you will probably only need to fill in a form once to obtain the email address and other details about the person you want to rent the list from. Usually all you will need to do is sign the form, and the brokers will then provide you with the details for the person on file.

How are you going to manage the emails? – Buying email lists can be quite a hassle, most people don’t even know where to begin when it comes to keeping track of leads. If you are managing your own lead lists then you may need to purchase a software package to help keep track of leads, but if you are renting then it’s likely that you will be responsible for all the maintenance. Make sure that you can work out a way to get the email lists managed in a way that suits your own needs, it’s always better to have the peace of mind that comes from knowing that your email list stays consistent and clean.

Will my email list provider act as a host for my lead lists? – If you go with an internet based email list provider you can actually keep your email list separate from your own. If you go down this route make sure that you are choosing a provider who offers a good variety of lists, some offer several different lists to choose from, and some will even host your list on their own servers. Choose one that makes sense for your own business.

Do I need to rent data cards or access codes? – If you are renting then you will need to be able to access your email list’s data cards and change the information in them. Usually marketing can determine whether or not you require access cards by seeing if you have the ability to change the data cards on the card through the main site.

What types of options are available to me when it comes to my email list rental? – The most common option available to you is a free of charge email list rental. Some of the biggest companies in the industry allow you to rent their lists for as little as 30 days. This is the easiest and best option to go with because you don’t have to pay anything to be able to view or use the email lists on the site. It is also the cheapest. Most email list rentals come with a 30 day money back guarantee, so if you find that you aren’t happy with them after the period of time has expired, you can simply return them and get a full refund.

So what should marketing watch out for when it comes to renting email lists? One of the major problems that people face is that many of the providers do not protect the privacy of their clients. Once an email list is rented, your IP address is visible to anyone on the internet, which means that your identity can be stolen by someone.

Another thing that you need to be aware of is that most of these email list providers only provide access to a select number of addresses. If you try and rent multiple lists from one provider, most of the time you will only be able to rent three or four addresses each time. Also, when it comes to renewing your subscription, you will receive an email telling you that your account has ended. marketing is completely normal, but make sure that you contact your provider in order to renew your account. Most email list brokers do not require you to do this automatically.