With the addition of Glu Mobile, FIFA Coins will have a big and growing cellular business earning $1.32 billion in reservations. That includes over 100 million monthly gamers on cellular, bringing in EA’s global reach across console, computers, and mobile platforms to 430 million gamers.

There are many synergies between both of these game producers. Glu Mobile’s team, headed by former Electronic Arts veteran Nick Earl, has proven quite adept at producing, testing, and launch titles across several genres, including sports, role-playing, and lifestyle games.

EA’s specialty is designing sports games under its EA Sports label, however Glu Mobile has also proven it can consistently grow a mobile sports business. Harness Sports Baseball was a hit for the company, growing from approximately $4 million of bookings in 2014 to over $90 million in 2019. The teams at EA Sports and Glu Sports can clearly share thoughts to make even better at what they do so well.

A freezer of fresh FIFA Mobile Coins for sale games.The development pipeline at Glu Mobile looks quite promising. It has new titles set to start soon, including Tap Sports Fishing, Deer Hunter World, and also an updated version of Harness Sports Baseball for its 2021 season. EA intends to bring Tap Baseball to new nations with its licensing experience from EA Sports.There can also be Table & Taste, a brand new lifestyle match, in addition to a variety of hyper-casual games launching from Glu’s Crowdstar studio.